Monthly Archives: June 2013
The amount of content being uploaded on YouTube is staggering – 48 hours worth of footage per minute. Their website gets over three BILLION hits per day. If you don’t have a YouTube presence, you are potentially missing out on huge amounts of direct traffic (not to mention the indirect SEO benefits of having a few links from YouTube pointing back to your website!).
Regardless of what type of business you are in or trying to promote, making a decent high-quality video is not hard, and the process of uploading it onto YouTube is extremely simple.
For my video series, I recorded all my Internet Marketing lessons using Camtasia (if you are a Mac user, the equivalent recommended software is ScreenFlow.
Once the software was opened, I just hit the record button, and everything that I did on the screen was being captured and all the noises in my room were being recorded (my videos are simply me talking with the door shut). Then when I finished, I hit the “stop” button and the segment was saved. Once I was satisfied with all my segments, I put them all together and made the video…very easy.
No matter what kind of business you are in, make a few videos describing who you are and what you can offer. There is no downside to putting yourself on the second largest search engine in the world! This is the key to how to make money online.
And one final tip: when you make your description for the video on YouTube, make sure the very first thing you write down is your website address (as I have in all of mine) – the display of the description on YouTube is tiny so you want to make sure the link to your website is the very first thing they see.
As you already know at this point, the entire Google algorithm is based on getting links from other websites. My program teaches you how to get those links on your own. However, a way to make this process easier is to make websites that will get links NATURALLY.
What do I mean by naturally? Basically, instead of asking for links from other websites and submitting articles to other websites with backlinks to your site (both of which are perfectly acceptable ways to get links, by the way), the idea here is that what you write on your websites is so useful and interesting, that other website owners will link to your site because they liked it so much (not because you asked).
Believe it or not, not everyone who makes a website has a financial purpose behind it! Some people make websites about their favorite topics or hobbies, and some of those people make money as a result, but that wasn’t their original intent. If what you write about your keyword is so useful and interesting that other websites naturally link to you, those are the best links you can get! They are coming from sources that are generally the toughest to get links from…other website owners that are growing their own sites. Websites with authority that are being cared for!
If you make sure that all the content on your websites is REALLY good, eventually you will shift from an uphill battle to a downhill battle. Why?
Because at first nobody knows your website exists and it’s getting no traffic, so you HAVE to manually build links to get it to rank. But once it starts to rank naturally and get more traffic, other website owners will notice it, like it, and link to it. This is the point when your job gets easier and your websites start to grow on their own. This is why eventually as your earnings go up, your work load goes down! Your traffic will grow because all the tough work is already done.
That is why I am a big believer in taking no short cuts in this business. If you take the time to make a website that has great content, at first it’s more effort, but in the long run the payoff is MUCH greater. This is because there will come a day when you can stop building links, but your website will produce those links naturally while you sit back and watch your income grow monthly.
If you make your portfolio of websites and then finally got them to rank with a lot of link building effort, but the quality of those websites is sub par, nobody is going to naturally link to them. You know what this means? Either you keep building links to them manually, or your rankings are going to stop growing, and eventually start to decline.
So do yourself a favor and think of this business as a long term investment. Put in good, solid work ONCE, and get paid for the rest of your life.